DuckDuckGo experienced a 28% traffic increase following Google's aggressive promotion of AI-integrated search, signaling user skepticism about forced AI adoption in core services. For healthcare AI implementations, this pattern reveals a critical lesson: clinicians and health systems will resist AI features perceived as intrusive or unproven in clinical workflows, regardless of vendor messaging. Google's Vertex platform rebranding to Gemini Enterprise Agent suggests the vendor is doubling down on enterprise AI despite consumer-level pushback, creating a potential gap between enterprise marketing and actual clinical adoption. Healthcare organizations evaluating AI search and knowledge management tools should prioritize user preference research within their clinical teams rather than assuming vendor confidence translates to workflow acceptance. This dynamic will likely influence how EHR vendors and healthcare AI consultants position generative AI capabilities to clinicians in 2025 and beyond.